[AT] Oliver's decline

James Peck jamesgpeck at hotmail.com
Wed Nov 13 07:08:41 PST 2019


The list of the truck brands taken over by White is also long. A couple of them survive. About 69 or 70, I interviewed at Euclid, the construction equipment manufacturer owned by White.

About 7 years back I was in email contact with Mr. Cockshutt who worked for the same Toronto area headquartered multinational I did. He blamed family members selling their Cockshutt stock to outsiders.

Around 93, I was invited to apply at a VolvoWhiteGMC stamping plant in Ohio as part of a last ditch effort to make it competitive, but declined. It is closed now.

[Howard Pletcher] In 1960, the https://en.wikipedia.org/wiki/White_Motor_Company entered the agriculture market with the purchase of the https://en.wikipedia.org/wiki/Oliver_Farm_Equipment_Company. In 1962, White acquired the https://en.wikipedia.org/wiki/Cockshutt_Farm_Equipment Company of Canada. White increased its agricultural interests in 1963 with the acquisition of https://en.wikipedia.org/wiki/Minneapolis-Moline.
In 1969, Oliver, Minneapolis-Moline and Cockshutt were merged to form White Farm Equipment with headquarters in https://en.wikipedia.org/wiki/Oak_Brook,_Illinois; White Motor Corporation's headquarters remained in https://en.wikipedia.org/wiki/Cleveland,_Ohio. Six years later, Oliver, Minneapolis-Moline and Cockshutt were folded into the White brand. 


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