[AT] Fiat

[James Peck]

CNH is just a cover name for Fiat. Initially, existing Fiat Models were being labelled New Holland.

https://www.chicagotribune.com/news/ct-xpm-1990-08-01-9003040603-story.html

(Cecil Bearden} From Google I don't get that..."
[One of the top players worldwide in the agricultural and construction equipment sectors, https://en.wikipedia.org/wiki/CNH_Global was created in 1999 through the merger of New Holland and https://en.wikipedia.org/wiki/Case_Corporation.https://en.wikipedia.org/wiki/CNH_Industrial#cite_note-CNH_AGREEMENT-4 
In 2011 Fiat Industrial was formed following the demerger of the activities of Iveco, CNH Global N.V. and FPT Industrial from Fiat S.p.A. 
In 2013 CNH Industrial was formed following the merger of Fiat Industrial and CNH Global N.V. 
In 2014 the company entered into a new licensing agreement with https://en.wikipedia.org/wiki/Sumitomo_Group (S.H.I.) Construction Machinery and completed acquisition of Miller-St. Nazianz, Inc. 
In 2016 CNH Industrial acquired Kongskilde Agriculture and entered exclusive mini-excavator alliance with https://en.wikipedia.org/wiki/Hyundai_Heavy_Industries. 
CNH Industrial N.V. is one of the world's largest https://en.wikipedia.org/wiki/Capital_good companies, registered in the https://en.wikipedia.org/wiki/Netherlands with corporate offices in London. It is financially controlled by the investment company https://en.wikipedia.org/wiki/Exor_(company), which belongs to the https://en.wikipedia.org/wiki/Agnelli_family.]
In 2014 the price of New Holland Parts were increased 45%.   Dealers told patrons it was due to Fiat entering into CNH.    This will end up being another disaster for farm equipment just like AGCO.

(james} The Fiat brand has been New Holland for 29 years or so. Does New Holland think the brand still has sales appeal



https://www.agriland.ie/farming-news/brand-new-fiat-tractor-lands-in-ireland-in-the-midlands/