[AT] Fiat

[Cecil Bearden]

 From Google I don't get that..."

[One of the top players worldwide in the agricultural and construction 
equipment sectors, CNH Global <https://en.wikipedia.org/wiki/CNH_Global> 
was created in 1999 through the merger of New Holland and Case 
Corporation <https://en.wikipedia.org/wiki/Case_Corporation>.^[4] 
<https://en.wikipedia.org/wiki/CNH_Industrial#cite_note-CNH_AGREEMENT-4>

In 2011 Fiat Industrial was formed following the demerger of the 
activities of Iveco, CNH Global N.V. and FPT Industrial from Fiat S.p.A.

In 2013 CNH Industrial was formed following the merger of Fiat 
Industrial and CNH Global N.V.

In 2014 the company entered into a new licensing agreement with Sumitomo 
<https://en.wikipedia.org/wiki/Sumitomo_Group> (S.H.I.) Construction 
Machinery and completed acquisition of Miller-St. Nazianz, Inc.

In 2016 CNH Industrial acquired Kongskilde Agriculture and entered 
exclusive mini-excavator alliance with Hyundai Heavy Industries 
<https://en.wikipedia.org/wiki/Hyundai_Heavy_Industries>.

*CNH Industrial N.V.* is one of the world's largest capital goods 
<https://en.wikipedia.org/wiki/Capital_good> companies, registered in 
the Netherlands <https://en.wikipedia.org/wiki/Netherlands> with 
corporate offices in London. It is financially controlled by the 
investment company Exor <https://en.wikipedia.org/wiki/Exor_(company)>, 
which belongs to the Agnelli family 
<https://en.wikipedia.org/wiki/Agnelli_family>.]

In 2014 the price of New Holland Parts were increased 45%. Dealers told 
patrons it was due to Fiat entering into CNH.    This will end up being 
another disaster for farm equipment just like AGCO.

Cecil


On 1/20/2019 7:59 PM, James Peck wrote:
> The Fiat brand has been New Holland for 29 years or so. Does New Holland think the brand still has sales appeal
>
>
>
> https://www.agriland.ie/farming-news/brand-new-fiat-tractor-lands-in-ireland-in-the-midlands/
>
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