=?ISO-8859-1?Q?Re: [AJD] I have heard it all now =5F John Deere Homes -=09VeryInteresting=09!!?=
greg at theoldtractorcompany.com
greg at theoldtractorcompany.com
Tue Jun 28 23:42:37 PDT 2005
Hahaha
Nothing really, just a 2000 F350 Powerstroke Duallie with a bit of a twist.
Added JD fender badges, tailgate badge, (and a slogan to the tailgate), and an emblem to the
aftermarket grille. It's subtle and looks like it belongs there. That's what I was after, just
a tasteful nod to the JD theme. I have had a few truckers do a double take on the highway
though. That led me to discussing with Dennis the possibility of a JD edition Ford pickup. The
Harley has gone over well so why not a Deere? Little would be necessary on Deere's part, just
input and approval of Ford's Deere design elements. Deere would pick up some pocket change and
Ford would have, I suspect, a popular special edition truck.
I may juice the truck up a bit more, I plan on having it painted sometime this fall maybe so
we'll see. I DO have custom license plates though, hope they don't get stolen at the NY Expo!
lol
By the way, mine is no longer the only "JD Edition" pickup running around. A friend of mine has
converted his Dodge and another friend his F350. So the conversion has begun! Best part is, the
badges, etc are cheap.
Greg
Greg Stephen
The Old Tractor Company
Stephen Equipment Company
PO Box 709
Franktown, CO 80116
303-663-5246
303-468-0377 FAX<<--GREAT WAY TO REACH ME!
On Tue Jun 28 20:24 , Gary Epps <garyepps at fidnet.com> sent:
>So Greg...tell us about your new truck...
>
>Gary
>
>Cotton Family wrote:
>> I am personally holding out for the strategic alliance with Ford to make
>> some superduty's trucks.. Rumor has it there is a prototype truck sporting
>> JD badges out in Colorado somewhere...
>> If folks went wild over Eddie Bauer, Harley Davidson, and lightning trucks ,
>> just think about some nice Superduty's with some JD badges and logos.
>>
>> Dennis
>>
>>
>> -----Original Message-----
>> From: antique-johndeere-bounces at lists.antique-tractor.com
>> [antique-johndeere-bounces at lists.antique-tractor.com','','','')">antique-johndeere-
bounces at lists.antique-tractor.com] On Behalf Of
>> Kenneth Jones
>> Sent: Monday, June 27, 2005 8:01 PM
>> To: Antique John Deere mailing list
>> Subject: Re: [AJD] I have heard it all now _ John Deere Homes -
>> VeryInteresting !!
>>
>> Greg,
>>
>> I love the cemetery idea. We could be surrounded by green caskets with
>> inlaid tractor silouette's, green satin inside, stone memorials in the shape
>> of you favorate JD and JD lawn equipment manicuring the green rug above your
>> face. WOW !!!
>>
>>
>>
>> greg at theoldtractorcompany.com wrote:Ken
>> OMG. Guess all we can hope now is that JD will get around and get us a JD
>> themed cemetery!
>> Then we can rest eternally under the JD green!
>> Yikes!
>> Greg
>> Seriously, I bet it will go over just fine.
>>
>>
>> Greg Stephen
>> The Old Tractor Company
>> Stephen Equipment Company
>> PO Box 709
>> Franktown, CO 80116
>> 303-663-5246
>> 303-468-0377 FAX
>>
>> On Fri Jun 24 19:41 , Kenneth Jones sent:
>>
>>
>>>Get Your John Deere Home, iPod BMW
>>>John Deere Homes Add New Wrinkle Developers building a slice of suburbia in
>>
>> the piney woods
>> here have partnered with tractor-builder John Deere in an unusual marketing
>> deal they both hope
>> will lead to improved sales.
>>
>>>As part of the partnership, the John Deere name will be featured on the
>>
>> entrance sign for the
>> subdivision with homes ranging from roughly $375,000 to $500,000. The
>> purchase price includes a
>> choice of landscape designs prepared and installed by Deere. Thousands of
>> dollars worth of
>> riding lawnmowers, leaf-blowers and other equipment will fill one of the
>> three garage bays.
>>
>>>St. Lawrence Homes vice president Rick Ohmann says the John Deere link
>>
>> should amount to a
>> stamp of approval for people who care about having a beautifully landscaped
>> yard from the day
>> they move in.
>>
>>>It was that promise, not the John Deere name, that attracted Joseph Crayton
>>
>> to sign a contract
>> this month to build a 3,100 square foot house. The banker is moving from
>> Bethesda, Md., to help
>> start a new Durham-based bank.
>>
>>>"It wasn't my primary decision-driver, but it was great to have," Crayton,
>>
>> 37, said of the
>> Deere name associated with his new home. "A lot of us are brand conscious."
>>
>>>Word of mouth helped sell nine of the first 11 lots in about 50 days, the
>>
>> company said. If the
>> remaining 51 lots sell strongly, the homebuilder might develop similar
>> projects in Wilmington,
>> Charlotte and Cincinnati, Ohio.
>>
>>>John Deere officials look for the strategy to help broaden their products'
>>
>> appeal among people
>> who may associate the name strictly with tractors and lawnmowers.
>>
>>>"The ultimate message is to have homeowners consider John Deere as the
>>
>> place they can turn for
>> all of the things they need to take care of their yard. Right now, we might
>> only be considered
>> as a place to buy equipment," said Tosh Brinkerhoff with Deere & Co.'s
>> consumer equipment
>> division in nearby Cary. "We feel like this community is a way that we can
>> showcase our
>> abilities."
>>
>>>The pairing is among the latest examples of co-branding, a trend that's
>>
>> moving consumer
>> markets worldwide.
>>
>>>It's why Coca-Cola Co. puts NutraSweet's name on its soda cans and Pizza
>>
>> Hut Express
>> restaurants are in Holiday Inn motels, said Sheri Bridges, a marketing
>> professor at Wake Forest
>> University.
>>
>>>"They're borrowing from one another's associations and values and consumer
>>
>> interest. It's
>> supposed to be mutually beneficial," Bridges said. "The basic idea is the
>> companies are trying
>> to boost interest, boost credibility and ultimately boost the bottom line."
>>
>>>Other corporate co-brands:
>>>
>>>adidas producing sneakers with rubber soles bearing the Goodyear name
>>>
>>>
>>>Volkswagen's Beetle and BMW creating an in-car adapter to accept iPod music
>>
>> players by Apple
>> Computer Inc.
>>
>>>
>>>Delta Air Lines tapping clothing designer Kate Spade for the cabin
>>
>> interiors and flight
>> attendant uniforms for its new airline, Song
>>
>>>
>>>Austria's D. Swarovski & Co. delivering crystal-encrusted cell phone covers
>>
>> to use on phones
>> made by South Korea's VK Corp.
>>
>>>"In general, these things work pretty well when there's some positive
>>
>> associations of the two
>> brands," Duke University marketing professor Carl Mela said.
>>
>>>When homebuyers consider living in a new subdivision, often little besides
>>
>> location and price
>> sets them apart. But Mela said the subdivision marrying Deere and St.
>> Lawrence may be
>> different.
>>
>>>"It suggests to me that when I move into this neighborhood there might be a
>>
>> very positive
>> aesthetic to the yards," Mela said. "John Deere is getting an endorsement
>> that their brand of
>> lawn equipment is desirable and used by people who want to maintain a
>> positive appearance of
>> their yard."
>>
>>>It fits into Deere's broader efforts to expand outside the slow-growing $20
>>
>> billion
>> landscaping equipment market into the much faster-growing, higher-margin
>> $100 billion
>> landscaping market, said Richard Wise, a senior partner at the brand and
>> marketing consulting
>> firm Lippincott Mercer.
>>
>>>Deere's Cary-based division posted operating profits of $246 million in
>>
>> 2004, up 8 percent
>> from the previous year, on sales of $3.7 billion.
>>
>>>Deere & Co., based in Moline, Ill., moved aggressively into landscaping by
>>
>> buying the two
>> biggest companies in the landscaping and irrigation industries in 2001,
>> combining their 200
>> locations and changing their name to John Deere Landscapes, Wise said. John
>> Deere also has put
>> its brand name on a line of high-profit products such as grass seed.
>>
>>>Deere now has nearly 300 wholesale landscaping locations. Last month, Deere
>>
>> bought United
>> Green Mark Inc., which distributes plants, landscaping materials and
>> irrigation equipment in
>> California and four other states.
>>
>>>Lending the Deere name to a subdivision, Wise said, "would seem to be a
>>
>> logical extension of
>> that approach - and kind of an interesting and innovative one."
>>
>>>
>>>C 2005 The Associated Press
>>>
>>>
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>
>--
>In the Ozark Mountains of South Central USA where both life and I move
>at a leisurely pace.
>
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