[AT] Oliver's decline was Nice Tractor Day

Howard Pletcher hrpletch at gmail.com
Tue Nov 12 19:03:47 PST 2019


In 1960, the White Motor Company
<https://en.wikipedia.org/wiki/White_Motor_Company> entered the agriculture
market with the purchase of the Oliver Farm Equipment Company
<https://en.wikipedia.org/wiki/Oliver_Farm_Equipment_Company>. In 1962,
White acquired the Cockshutt Farm Equipment
<https://en.wikipedia.org/wiki/Cockshutt_Farm_Equipment> Company of Canada.
White increased its agricultural interests in 1963 with the acquisition of
Minneapolis-Moline <https://en.wikipedia.org/wiki/Minneapolis-Moline>.

In 1969, Oliver, Minneapolis-Moline and Cockshutt were merged to form *White
Farm Equipment* with headquarters in Oak Brook, Illinois
<https://en.wikipedia.org/wiki/Oak_Brook,_Illinois>; White Motor
Corporation's headquarters remained in Cleveland, Ohio
<https://en.wikipedia.org/wiki/Cleveland,_Ohio>. Six years later, Oliver,
Minneapolis-Moline and Cockshutt were folded into the White brand.


Howard

On Tue, Nov 12, 2019 at 1:22 PM Cecil Bearden <crbearden at copper.net> wrote:

> Did White Motor Corp own both Oliver and Moline from the start, or did
> White take them over later.
>
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