[AT] Ford V-10/Now Dodge

[Stephen Offiler]

Interesting ideas, Hank.  Especially the part about Fiat jumping into
the dealer network if/when Chrysler fails.  Also, Fiat CEO Sergio
Marchionne is credited with turning around four straight years of
losses 2002-2005 and returning Fiat to profitability.  Perhaps his
reputation will look good to our Congress next time Chrysler shows up
there for handouts.

Steve O.


On Wed, Jan 21, 2009 at 1:05 PM,  <hank at millerfarm.com> wrote:
>
> Guessing the future is always error prone.
>
> However I think Fiat wants first shot at the Chrysler dealer network
> when Chrysler goes under.  If they get this network (and as already
> mentioned their cars meet US standards) they can count on overnight
> getting greater than 5% of the US market.   I don't know if FIAT has
> trucks in their lineup, but if they do (or keep the dodge line) they
> can do very well really quick.
>
> Even if Chrysler somehow stays in business (which seems unlikely), an
> outlet for their small cars is something Fiat would love.  Building
> their own dealer network from nothing would take years, getting their
> cars into Chrysler is basically instant success.   Fiat already has
> some dealers, but they are expensive cars (Ferrari, is the best
> known), and they are not stupid enough to try and sell cheap cars in
> that network.
>
> Many of you will recall something like the above happening on a
> beloved tractor brand over the years.
>
> Though who knows, perhaps Fiat knows how to manage a car company and
> can bring Chrysler back.   I'd give the right manager 35% stock for
> nothing if I was sure they could turn around my failing company.
>
> Quoting charliehill <charliehill at embarqmail.com>:
>
>> I heard yesterday that Fiat is taking controlling interest in Dodge in a
>> deal where they get 35% of the company stock in exchange for ZERO cash.
>>
>> I wonder what effect that will have on Dodge, Crysler and Jeep as we know
>> them?
>>
>> Charlie
>>
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