[AT] oil pressure

Richard Fink Sr nancydick at pennswoods.net
Wed Feb 28 16:59:00 PST 2007


Good write up Mark i guess what i heard was not all BULL
R Fink




At 11:20 PM 2/27/2007 -0500, you wrote:
>from the STP website
>
>
>
>In October 1954, three businessmen with a mere $3,000 in start-up capital
>introduced the first STP® product in St. Joseph, Mo. Scientifically Treated
>Petroleum, better know as STP, began with one product ? STP® Oil Treatment ?
>that helped automobile motor oil resist thinning at high temperatures and
>pressures.
>
>The group, composed of Charles Dwight (Doc) Liggett, Jim Hill and Robert
>DeHart, began packaging STP® in a backyard garage. They packaged it at night
>and sold it from the trunks of their cars during their business and pleasure
>trips. The company?s initial growth and profitability ? attributed to strong
>word-of-mouth and the brand?s link to auto racing ? enabled STP to introduce
>its first Gas Treatment in 1960. In 1961, STP was purchased by the
>Studebaker Packard Corporation. Andy Granatelli was appointed CEO in 1963
>and began to increase the brand?s marketing efforts through auto and boat
>racing. Eventually, STP sponsored its own Indy Car racing team, featuring
>Mario Andretti, the winner of the 1969 Indianapolis 500.
>
>STP® product distribution began to grow and by 1963 STP® products were
>available in more than 200,000 gasoline stations across the U.S. By the end
>of 1968, sales had climbed to more than $43 million. In early 1969, STP
>became a public corporation and shares went on the American Stock Exchange
>under the symbol "STP."
>
>The 1970s saw significant international growth, and in 1972 STP made
>headlines throughout the world by beginning its association with future
>stock car legend Richard Petty ? a partnership that continues to this day.
>By 1973, STP reported sales of more than $54 million and a net income of
>more than $1 million. Products were marketed throughout the U.S., Canada,
>Mexico and nearly 100 countries around the world. In 1978, STP introduced
>new improved grades of motor oil as well as sleek-looking, easy-to-pour Gas
>Treatment containers. Later that year, the STP Corporation was acquired by
>Chicago-based Esmark, Inc.
>
>In the early 1980s, STP vigorously explored diversification possibilities
>and put additional emphasis on its research and development programs. Leo J.
>LeClair was named President and Chief Executive Officer and directed the
>company?s move to a new world headquarters in Boca Raton, Fla.
>
>Beatrice Companies purchased Esmark, Inc. in 1984, and then, a year later,
>Union Carbide bought STP. In 1986 the Home and Automotive Division of Union
>Carbide became First Brands Inc. through a management leverage buyout. By
>the 1990s, the brand had built a presence in practically every country in
>the world through a mixture of sales and international subsidiaries. In
>January 1999, The Clorox Company completed its acquisition of First Brands
>Corporation. For years, the reason people rely on STP® products has been
>simple: STP® products give you the "power" to get maximum performance from
>your car.
>
>----- Original Message -----
>From: "Richard Walker" <richardwalker at pobox.com>
>To: "Antique tractor email discussion group" <at at lists.antique-tractor.com>
>Sent: Tuesday, February 27, 2007 11:20 AM
>Subject: Re: [AT] oil pressure
>
>
> >
> > >What the letter "STP" stood for was always either a mystery or an
> > >inside joke by the manufacturer. I was told once that they stood for
> > >"Scientifically Treated Petroleum", but I have my doubts.
> >
> > Does anyone remember the big STP contest held in the late '60's for
> > the public to come up with a catchy name matching the letters?  The
> > contest was widely publicized in car, hot rod, and Popular Mechanics
> > type magazines.  I forget now what the first prize was.   But that's
> > how "Scientifically Treated Petroleum" got coined.
> >
> >
> > Richard
> >
> >
> >
> > _______________________________________________
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> >
>
>
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