[AJD] JD Manual scans on CD

Louis louis at kellnet.com
Sun Mar 6 14:21:39 PST 2005


Dean,

Well put!!! I was thinking along the same lines, but didn't know how to
express it.  

Lou

-----Original Message-----
From: antique-johndeere-bounces at lists.antique-tractor.com
[mailto:antique-johndeere-bounces at lists.antique-tractor.com] On Behalf
Of Dean VP
Sent: Sunday, March 06, 2005 4:14 PM
To: 'Antique John Deere mailing list'
Subject: RE: [AJD] JD Manual scans on CD


Ron:

I'm glad you corrected that because I assumed it had just come out wrong
due to sentence structure. I feel totally inadequate at times trying to
express my thoughts in writing. English is a second language for me, the
problem is I can't figure out what the first one is!  :-) 

I would like to paint a little mental picture of how this could be
looked at a little more personally. Suppose you had decided, after your
accident, to hang up the pilot license, and convert all the stuff you
had learned about your business into written training class materials
and your plan was to make a living putting on training classes to future
pilots who wanted to learn the ins and outs of the business you had been
in. You would put on training seminars around the country supported by
all your written materials and presentation materials. 

Turns out, after considerable investment of time and money you were able
to grow the business to where you were making a reasonable living at
your new venture. Then unfortunately, someone secretly video tapes one
of your sessions and copies all your written materials and takes all
that information and starts offering and successfully selling these same
training sessions at 1/4 the end user price of yours. Your business gets
hurt to the point of not being able to make a living at it anymore and
your now limited resources are such that you no longer can afford the
legal expenses to try to correct the wrong. 

I see a lot of similarities in this when illicit copies are made for
profitable resale of copies of JD's original CD's or even manuals.

However, there is one mistake that JD is making in my opinion. That is
their pricing structure allows plenty of room for less than honorable
competitors. One of the guidelines we used quite often in the business I
was in was: Make sure the cost of entry is so high for a competitor so
that he could not afford to enter the market.  Protect our intellectual
rights and price the product as low as possible so that the return on
investment period for a later competitor would be too long. In other
words:  "Keep them out of our tent"

What I believe JD has forgotten is that they have long ago received a
payback on their original investment so their Cost of Goods and
amortization of engineering costs have been returned many times over. If
JD wanted to they could block out any future competition. With predatory
low prices and it still would be profitable for them. Any time a company
has an unreasonably high price on their product they are just creating
an umbrella for lower cost alternatives. They have created the
artificial environment and are now having to live with it. 

It is a bit like their circular pricing strategy on low volume two
cylinder parts.  The volume is low so the prices have to be higher to
make money. Then the volume falls off even further and the prices have
to go up even further. Then reproductions show up at a lower cost and JD
loses the business totally. That may be their end objective anyway. Just
allowing us to believe they haven't abandoned us collectors. Ah, the
webs big business weaves. 

Dean A. Van Peursem
Snohomish, WA 98290

I'm a walking storeroom of facts..... I've just lost the key to the
storeroom door 


www.deerelegacy.com

http://members.cox.net/classicweb/email.htm



-----Original Message-----
From: antique-johndeere-bounces at lists.antique-tractor.com
[mailto:antique-johndeere-bounces at lists.antique-tractor.com] On Behalf
Of Ronald L. Cook
Sent: Sunday, March 06, 2005 9:58 AM
To: Antique John Deere mailing list
Subject: Re: [AJD] JD Manual scans on CD

I really need to amend this posting.  Stealing IS wrong!!!!  Even if you

do not make money.

Ron

Ronald L. Cook wrote:

> Lou,
>     We have done business.  You are okay in my book.  I do not want to
> upset you, but probably will.  I agree that stealing and copying are 
> wrong if the intent is to make money.  Two questions.  Why do you have
4 
> DB1293 CD's and why can't you sell them at what the market provides as
a 
> price?
> 
> Ron
> 
> Louis wrote:
> 
>> Dean,
>>
>> I am with you!!  If these other guys had produced something at their 
>> cost and intellect, then had someone come along and make a cheap 
>> knock-off, they would change their tune real fast.
>>
>> Bottom line: Wrong is wrong.  These people making copies and selling 
>> them are stealing.  It is not the same as lending a your shop manual 
>> to a buddy.  Your buddy is hopefully going to give you back your 
>> manual. Plus, this is most likely done without the exchange of money.

>> Where this guy is taking something that is copyrighted and protected 
>> and then copying it.  He has no financial risk involved, other than 
>> the cost of a CD.  So go ahead and try to justify how this is right.

>> Remember when you have to justify something, it usually isn't right!
>>
>> Like Dean, said, it makes our legitimate copies worthless.  Then 
>> people question them when we do want to sell them.  I have 4 original

>> copies of DB1293, I can't sell them right know.  I won't get what 
>> they are worth, because this other guy is selling pirated copies, 
>> below the original selling price. Chris, I contacted Deere a few 
>> weeks ago and reported these copies.  You can't report it directly to

>> ebay if it isn't your trademark, copyright, etc...


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