[AJD] I have heard it all now _ John Deere Homes - VeryInteresting !!

Tue Jun 28 19:24:49 PDT 2005

So Greg...tell us about your new truck...

Gary

Cotton Family wrote:
> I am personally holding out for the strategic alliance with Ford to make
> some superduty's trucks.. Rumor has it there is a prototype truck sporting
> JD badges out in Colorado somewhere...
> If folks went wild over Eddie Bauer, Harley Davidson, and lightning trucks ,
> just think about some nice Superduty's with some JD badges and logos.
> 
> Dennis
> 
> 
> -----Original Message-----
> From: antique-johndeere-bounces at lists.antique-tractor.com
> [mailto:antique-johndeere-bounces at lists.antique-tractor.com] On Behalf Of
> Kenneth Jones
> Sent: Monday, June 27, 2005 8:01 PM
> To: Antique John Deere mailing list
> Subject: Re: [AJD] I have heard it all now _ John Deere Homes -
> VeryInteresting !!
> 
> Greg, 
>  
>    I love the cemetery idea.  We could be surrounded by green caskets with
> inlaid tractor silouette's, green satin inside, stone memorials in the shape
> of you favorate JD and JD lawn equipment manicuring the green rug above your
> face. WOW !!!
>  
> 
> 
> greg at theoldtractorcompany.com wrote:Ken
> OMG. Guess all we can hope now is that JD will get around and get us a JD
> themed cemetery!
> Then we can rest eternally under the JD green!
> Yikes!
> Greg
> Seriously, I bet it will go over just fine.
> 
> 
> Greg Stephen
> The Old Tractor Company
> Stephen Equipment Company
> PO Box 709
> Franktown, CO 80116
> 303-663-5246
> 303-468-0377 FAX<<--GREAT WAY TO REACH ME!
> 
> On Fri Jun 24 19:41 , Kenneth Jones sent:
> 
> 
>>Get Your John Deere Home, iPod BMW 
>>John Deere Homes Add New Wrinkle Developers building a slice of suburbia in
> 
> the piney woods 
> here have partnered with tractor-builder John Deere in an unusual marketing
> deal they both hope 
> will lead to improved sales. 
> 
>>As part of the partnership, the John Deere name will be featured on the
> 
> entrance sign for the 
> subdivision with homes ranging from roughly $375,000 to $500,000. The
> purchase price includes a 
> choice of landscape designs prepared and installed by Deere. Thousands of
> dollars worth of 
> riding lawnmowers, leaf-blowers and other equipment will fill one of the
> three garage bays. 
> 
>>St. Lawrence Homes vice president Rick Ohmann says the John Deere link
> 
> should amount to a 
> stamp of approval for people who care about having a beautifully landscaped
> yard from the day 
> they move in. 
> 
>>It was that promise, not the John Deere name, that attracted Joseph Crayton
> 
> to sign a contract 
> this month to build a 3,100 square foot house. The banker is moving from
> Bethesda, Md., to help 
> start a new Durham-based bank. 
> 
>>"It wasn't my primary decision-driver, but it was great to have," Crayton,
> 
> 37, said of the 
> Deere name associated with his new home. "A lot of us are brand conscious." 
> 
>>Word of mouth helped sell nine of the first 11 lots in about 50 days, the
> 
> company said. If the 
> remaining 51 lots sell strongly, the homebuilder might develop similar
> projects in Wilmington, 
> Charlotte and Cincinnati, Ohio. 
> 
>>John Deere officials look for the strategy to help broaden their products'
> 
> appeal among people 
> who may associate the name strictly with tractors and lawnmowers. 
> 
>>"The ultimate message is to have homeowners consider John Deere as the
> 
> place they can turn for 
> all of the things they need to take care of their yard. Right now, we might
> only be considered 
> as a place to buy equipment," said Tosh Brinkerhoff with Deere & Co.'s
> consumer equipment 
> division in nearby Cary. "We feel like this community is a way that we can
> showcase our 
> abilities." 
> 
>>The pairing is among the latest examples of co-branding, a trend that's
> 
> moving consumer 
> markets worldwide. 
> 
>>It's why Coca-Cola Co. puts NutraSweet's name on its soda cans and Pizza
> 
> Hut Express 
> restaurants are in Holiday Inn motels, said Sheri Bridges, a marketing
> professor at Wake Forest 
> University. 
> 
>>"They're borrowing from one another's associations and values and consumer
> 
> interest. It's 
> supposed to be mutually beneficial," Bridges said. "The basic idea is the
> companies are trying 
> to boost interest, boost credibility and ultimately boost the bottom line." 
> 
>>Other corporate co-brands: 
>>
>>adidas producing sneakers with rubber soles bearing the Goodyear name 
>>
>>
>>Volkswagen's Beetle and BMW creating an in-car adapter to accept iPod music
> 
> players by Apple 
> Computer Inc. 
> 
>>
>>Delta Air Lines tapping clothing designer Kate Spade for the cabin
> 
> interiors and flight 
> attendant uniforms for its new airline, Song 
> 
>>
>>Austria's D. Swarovski & Co. delivering crystal-encrusted cell phone covers
> 
> to use on phones 
> made by South Korea's VK Corp. 
> 
>>"In general, these things work pretty well when there's some positive
> 
> associations of the two 
> brands," Duke University marketing professor Carl Mela said. 
> 
>>When homebuyers consider living in a new subdivision, often little besides
> 
> location and price 
> sets them apart. But Mela said the subdivision marrying Deere and St.
> Lawrence may be 
> different. 
> 
>>"It suggests to me that when I move into this neighborhood there might be a
> 
> very positive 
> aesthetic to the yards," Mela said. "John Deere is getting an endorsement
> that their brand of 
> lawn equipment is desirable and used by people who want to maintain a
> positive appearance of 
> their yard." 
> 
>>It fits into Deere's broader efforts to expand outside the slow-growing $20
> 
> billion 
> landscaping equipment market into the much faster-growing, higher-margin
> $100 billion 
> landscaping market, said Richard Wise, a senior partner at the brand and
> marketing consulting 
> firm Lippincott Mercer. 
> 
>>Deere's Cary-based division posted operating profits of $246 million in
> 
> 2004, up 8 percent 
> from the previous year, on sales of $3.7 billion. 
> 
>>Deere & Co., based in Moline, Ill., moved aggressively into landscaping by
> 
> buying the two 
> biggest companies in the landscaping and irrigation industries in 2001,
> combining their 200 
> locations and changing their name to John Deere Landscapes, Wise said. John
> Deere also has put 
> its brand name on a line of high-profit products such as grass seed. 
> 
>>Deere now has nearly 300 wholesale landscaping locations. Last month, Deere
> 
> bought United 
> Green Mark Inc., which distributes plants, landscaping materials and
> irrigation equipment in 
> California and four other states. 
> 
>>Lending the Deere name to a subdivision, Wise said, "would seem to be a
> 
> logical extension of 
> that approach - and kind of an interesting and innovative one." 
> 
>>
>>C 2005 The Associated Press 
>>
>>
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-- 
In the Ozark Mountains of South Central USA where both life and I move 
at a leisurely pace.