[AJD] I have heard it all now _ John Deere Homes - VeryInteresting !!

Mon Jun 27 19:42:28 PDT 2005

I'm waiting for that, too!

Bruce Mahr

----- Original Message ----- 
From: "Cotton Family" <dcotton at coosahs.net>
To: "'Antique John Deere mailing list'" 
<antique-johndeere at lists.antique-tractor.com>
Sent: Monday, June 27, 2005 8:43 PM
Subject: RE: [AJD] I have heard it all now _ John Deere Homes - 
VeryInteresting !!

>I am personally holding out for the strategic alliance with Ford to make
> some superduty's trucks.. Rumor has it there is a prototype truck sporting
> JD badges out in Colorado somewhere...
> If folks went wild over Eddie Bauer, Harley Davidson, and lightning trucks 
> ,
> just think about some nice Superduty's with some JD badges and logos.
>
> Dennis
>
>
> -----Original Message-----
> From: antique-johndeere-bounces at lists.antique-tractor.com
> [mailto:antique-johndeere-bounces at lists.antique-tractor.com] On Behalf Of
> Kenneth Jones
> Sent: Monday, June 27, 2005 8:01 PM
> To: Antique John Deere mailing list
> Subject: Re: [AJD] I have heard it all now _ John Deere Homes -
> VeryInteresting !!
>
> Greg,
>
>   I love the cemetery idea.  We could be surrounded by green caskets with
> inlaid tractor silouette's, green satin inside, stone memorials in the 
> shape
> of you favorate JD and JD lawn equipment manicuring the green rug above 
> your
> face. WOW !!!
>
>
>
> greg at theoldtractorcompany.com wrote:Ken
> OMG. Guess all we can hope now is that JD will get around and get us a JD
> themed cemetery!
> Then we can rest eternally under the JD green!
> Yikes!
> Greg
> Seriously, I bet it will go over just fine.
>
>
> Greg Stephen
> The Old Tractor Company
> Stephen Equipment Company
> PO Box 709
> Franktown, CO 80116
> 303-663-5246
> 303-468-0377 FAX<<--GREAT WAY TO REACH ME!
>
> On Fri Jun 24 19:41 , Kenneth Jones sent:
>
>>
>>Get Your John Deere Home, iPod BMW
>>John Deere Homes Add New Wrinkle Developers building a slice of suburbia 
>>in
> the piney woods
> here have partnered with tractor-builder John Deere in an unusual 
> marketing
> deal they both hope
> will lead to improved sales.
>>
>>As part of the partnership, the John Deere name will be featured on the
> entrance sign for the
> subdivision with homes ranging from roughly $375,000 to $500,000. The
> purchase price includes a
> choice of landscape designs prepared and installed by Deere. Thousands of
> dollars worth of
> riding lawnmowers, leaf-blowers and other equipment will fill one of the
> three garage bays.
>>
>>St. Lawrence Homes vice president Rick Ohmann says the John Deere link
> should amount to a
> stamp of approval for people who care about having a beautifully 
> landscaped
> yard from the day
> they move in.
>>It was that promise, not the John Deere name, that attracted Joseph 
>>Crayton
> to sign a contract
> this month to build a 3,100 square foot house. The banker is moving from
> Bethesda, Md., to help
> start a new Durham-based bank.
>>"It wasn't my primary decision-driver, but it was great to have," Crayton,
> 37, said of the
> Deere name associated with his new home. "A lot of us are brand 
> conscious."
>>Word of mouth helped sell nine of the first 11 lots in about 50 days, the
> company said. If the
> remaining 51 lots sell strongly, the homebuilder might develop similar
> projects in Wilmington,
> Charlotte and Cincinnati, Ohio.
>>John Deere officials look for the strategy to help broaden their products'
> appeal among people
> who may associate the name strictly with tractors and lawnmowers.
>>"The ultimate message is to have homeowners consider John Deere as the
> place they can turn for
> all of the things they need to take care of their yard. Right now, we 
> might
> only be considered
> as a place to buy equipment," said Tosh Brinkerhoff with Deere & Co.'s
> consumer equipment
> division in nearby Cary. "We feel like this community is a way that we can
> showcase our
> abilities."
>>The pairing is among the latest examples of co-branding, a trend that's
> moving consumer
> markets worldwide.
>>It's why Coca-Cola Co. puts NutraSweet's name on its soda cans and Pizza
> Hut Express
> restaurants are in Holiday Inn motels, said Sheri Bridges, a marketing
> professor at Wake Forest
> University.
>>"They're borrowing from one another's associations and values and consumer
> interest. It's
> supposed to be mutually beneficial," Bridges said. "The basic idea is the
> companies are trying
> to boost interest, boost credibility and ultimately boost the bottom 
> line."
>>Other corporate co-brands:
>>
>>adidas producing sneakers with rubber soles bearing the Goodyear name
>>
>>
>>Volkswagen's Beetle and BMW creating an in-car adapter to accept iPod 
>>music
> players by Apple
> Computer Inc.
>>
>>
>>Delta Air Lines tapping clothing designer Kate Spade for the cabin
> interiors and flight
> attendant uniforms for its new airline, Song
>>
>>
>>Austria's D. Swarovski & Co. delivering crystal-encrusted cell phone 
>>covers
> to use on phones
> made by South Korea's VK Corp.
>>"In general, these things work pretty well when there's some positive
> associations of the two
> brands," Duke University marketing professor Carl Mela said.
>>When homebuyers consider living in a new subdivision, often little besides
> location and price
> sets them apart. But Mela said the subdivision marrying Deere and St.
> Lawrence may be
> different.
>>"It suggests to me that when I move into this neighborhood there might be 
>>a
> very positive
> aesthetic to the yards," Mela said. "John Deere is getting an endorsement
> that their brand of
> lawn equipment is desirable and used by people who want to maintain a
> positive appearance of
> their yard."
>>It fits into Deere's broader efforts to expand outside the slow-growing 
>>$20
> billion
> landscaping equipment market into the much faster-growing, higher-margin
> $100 billion
> landscaping market, said Richard Wise, a senior partner at the brand and
> marketing consulting
> firm Lippincott Mercer.
>>Deere's Cary-based division posted operating profits of $246 million in
> 2004, up 8 percent
> from the previous year, on sales of $3.7 billion.
>>Deere & Co., based in Moline, Ill., moved aggressively into landscaping by
> buying the two
> biggest companies in the landscaping and irrigation industries in 2001,
> combining their 200
> locations and changing their name to John Deere Landscapes, Wise said. 
> John
> Deere also has put
> its brand name on a line of high-profit products such as grass seed.
>>Deere now has nearly 300 wholesale landscaping locations. Last month, 
>>Deere
> bought United
> Green Mark Inc., which distributes plants, landscaping materials and
> irrigation equipment in
> California and four other states.
>>Lending the Deere name to a subdivision, Wise said, "would seem to be a
> logical extension of
> that approach - and kind of an interesting and innovative one."
>>
>>
>>C 2005 The Associated Press
>>
>>
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