[AT] OT-No excuse not to stop in Spartanburg

[two4ac at earthlink.net]

mmmmmmmmmmm doughnuts!

David D. Gibson
1941 Allis Chalmers B
1942 Allis Chalmers C
1947 Allis Chalmers C
1948 Allis Chalmers C
1972 Allis Chalmers Homesteader
----- Original Message -----
From: "WF Smith" <WarrenSmith at palmettobuilders.net>
To: "Antique tractor email discussion group" <at at lists.antique-tractor.com>
Sent: Friday, October 15, 2004 9:35 AM
Subject: [AT] OT-No excuse not to stop in Spartanburg


> This from the Spartanburg, SC "Herald Journal", See ya'll there:
>
> "Krispy Kreme gets a little sweeter
> By Susan Orr | Business Writer
> susan.orr at shj.com
> Spartanburg's sweetest local landmark will soon get a whole new look.
>
> The 35-year-old Krispy Kreme store on North Church Street will be replaced
> with a larger building across the street that will offer more space for
> customers, new menu items and a more upscale look.
>
> "It's going to be really exciting," said storeowner Glenn Reese, a state
> senator, who said the new store is the first part in a long-range plan to
> add several locations around the Upstate.
>
> "There's just a lot of things we can do in this new facility that we're
not
> capable of doing right now."
>
> Reese's new store will be on a site formerly occupied by a tire shop.
> Workers started demolishing the Firestone building this week.
>
> Reese said construction should begin next week, with the shop open by May.
>
> During the first few months the store is open, Reese said he plans to
> produce doughnuts from both locations to ease the transition. After that,
> it's not certain what will happen with the old site.
>
> The new shop will be a two-story brick building with arched windows and a
> drive-through window. It will include seating for 45 customers, as
compared
> with the 15-seat current store. The new space also will have more parking
> and 2,500 square feet of office space on the second floor.
>
> Reese said he custom-designed his new shop so its exterior will blend in
> with other brick buildings in the area, including QS/1 Data Systems,
Advance
> America and Spartanburg Memorial Auditorium.
>
> One thing the new store will have in common with the old location is that
> customers will be able to watch doughnuts being made -- something Krispy
> Kreme refers to as "doughnut theater."
>
> Tasha Bandy, assistant marketing manager for Krispy Kreme, said this
feature
> contributes to the company's appeal.
>
> "We consider our stores to be a fun place for customers to come in and
> experience doughnut theater," Bandy said.
>
> "It's an education process. It also shows the freshness of the product and
> the quality of the product."
>
> Because the 24-hour shop is a popular study spot for college students,
Reese
> said he plans to appeal to that crowd by hosting acoustic musicians some
> nights and maybe wiring the store so that customers can plug in their
laptop
> computers.
>
> Krispy Kreme is now developing a sugar-free glaze that Reese plans to sell
> at his new store.
>
> "We'll have the traditional high-calorie, sugar-sugar, regular old
> doughnuts, and the new sugar-free doughnuts," Reese said.
>
> After opening the new store, Reese also hopes to expand Krispy Kreme's
> Upstate presence.
>
> Though the Church Street store is Reese's only location, he has the
> franchise rights for Krispy Kreme in Spartanburg, Cherokee, Union and
> Anderson counties.
>
> Within the next several years, Reese said he would like to open stores on
> Spartanburg's west side, in Gaffney and in Anderson County, handling all
the
> paperwork of those locations from the expanded office space in the new
> Church Street store.
>
> Reese said the bigger office space will allow him to do coupon mail-outs
and
> other promotions that he has not had space to pursue.
>
> "Spartanburg's going to be the nucleus for doughnut production in the
> Upstate," he said.
>
> The first Krispy Kreme store opened in 1937 in Winston-Salem, N.C. The
> company went public in 2000 and has more than 360 stores across the United
> States and in Canada, Mexico, England and Australia."
>
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